Animal Profiling in Pettle
There are countless amounts of videos and pictures of animals on facebook or any other social media platforms. People especially in Australia are very animal oriented and are willing to help and take actions if they are aware of the issue. Pettle’s goal is to gather animal lovers together where they can; post, share, comment and of course help. The main issue the Pettle want to address is banishing puppy farms to ultimately decrease the 200,000 animals in shelter death toll.
People like videos and pictures, it engage them as it is very visual and it takes seconds to understand the message. Pettle’s aim is to profile each and every animal in shelters in details through pictures and videos. The profiles will not only be main information like name, breed and age; but it will contain more emotional value. Funny videos on their characteristics, descriptions of their silly behaviours and pictures of their funny faces will all be there! We will hopefully be able to grab people’s attention and raise awareness about the issue.
We want to follow the guide of a book called The Dragonfly Effect, to find ways to use social media to drive social change. We need to focus, grab attention, engage and take action.
1. Our focus is to get people to adopt and to know the importance of adopting.
2. Pettle’s way of grabbing people’s attention is by touching their feelings through showing that all animal deserves a loving home. Videos and pictures would be perfect for grabbing attentions as they are very visual and people nowadays are more inclined to look at visuals rather than reading.
3. After grabbing people’s attention, the way to make people engage is by showing personalities of different animals. Profiling the animals will be like telling a story, if people are touched enough, they would most probably do something to help and take actions.
4. Lastly but the most importantly is action. Beside animal profiles, members can also report abuse and lost & found pets. Making animals in shelter more appealing is the goal, but if we would like to also help animal welfare in general.
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